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Corporate Mission Statement & VISION 2030

Our Mission: Animal Nutrition with Responsibility


Our motto and thus our mission is more than an active promise to business partners and customers: It is a lived commitment and symbolizes everything we believe in and what we stand for.

In order to achieve our vision “For a happier living between pets and humans around the world” and to meet our quality standards, we rely on innovative research and development in our own production. Our products offer sustainable added value.

In everything we do, we keep the welfare of animals in mind. This is why pet owners can trust Dr.Clauder's products and services. Trust is the key to a strong partnership between people and animals, customers and companies.

This is Dr.Clauder's: Animal nutrition with responsibility!

Our core values


Our core values ​​set the course for our entrepreneurial activities. They also determine the direction of the Dr.Clauder company in order to achieve our major goal, “VISION 2030”.

They are a promise that all employees measure themselves against every day.

These values ​​apply equally to the entire team and are lived regardless of position and department. The goal is for everyone (employees, customers/business partners) to recognize what Dr.Clauder stands for through our actions.

For us as a company it means that:

  • we permanently stand by the core values
  • we create the conditions to always enable internal action in accordance with the core values
  • we live our values ​​internally and carry them externally
  • in the future we will make all decisions in line with our vision, mission and core values

Our Vision 2030


Our vision is to use our products and services to make the coexistence of humans and animals happier and thus make the world a little better.


As an understanding and empathetic companion, friend and partner, we want to accompany you on your journey through life and make an important contribution to the animal's health and joy of life.


Our aim is for people and animals to trust us. Because we always keep their wishes and needs in mind in our daily actions. Because we master challenges with great enthusiasm and thus significantly improve the quality of life of dogs and cats - and thus strengthen the relationship between owner and pet.


We create a balance between economic success and sustainability, innovation and tradition, passion and responsibility, and a harmonious relationship between humans and animals.


Therefore, our VISION 2030 is:
For a happier life between pets and people around the world!

VISION 2030