DR.CLAUDER'S CELEBRATES DOUBLE SUCCESS IN THE BIG GERMANY TEST: 1ST PLACE IN "GERMANY'S BEST 2022" & "PRICE WINNER" IN THE PET FOOD SECTOR
Animal nutrition out of responsibility - that is our most important message and guideline for everything we do. Our products stand for the highest quality "Made in Germany" at a fair price. We are pleased that our customers perceive it that way: The results of the studies "Price Winner 2022" and "Germany's Best 2022" by the magazine Focus Money and DEUTSCHLAND TEST prove: With the maximum possible score of 100 points, we took first place in the pet food industry (Price Winner category: price-performance ratio).*
Here you can read what is behind the studies and which factors influenced the results.
The welfare of our animals
Dr.Clauder is a medium-sized family business from the Lower Rhine with a long tradition and decades of expertise in the production of food and nutritional supplements for dogs and cats.
With our headquarters in Hamminkeln in the Lower Rhine region, close to Wesel and Bocholt, we sell our products in 65 countries and provide around 100 employees and 10 office dogs with a secure and future-oriented workplace. Experience more than just a job at Dr.Clauder - mastering challenges, implementing ideas, driving change. There is no everyday working life with us: look forward to pure variety in a successful and dynamic company with flat hierarchies and short decision-making processes.
THE OVERALL RESULTS AT A GLANCE:
prize winner 2022
Award-winning companies / brands
Germany's Best
Award-winning companies / brands
As a responsible owner, you have probably asked yourself one or more of the following questions when choosing food for your pet:
- Does the range cover the individual needs of my animal?
- Is the content of high quality?
- Does the food have any additional benefits for my animal – for example, does it strengthen its joints?
- Where do the raw materials for the food come from? Can I trust the manufacturer?
- Is the food natural? I don't want any additives to harm my four-legged friend!
- Does the manufacturer feel committed to animal welfare?
Our products give you the answers and deliver added value.
BEST PRICE-PERFORMANCE RATIO WITH THE HIGHEST QUALITY
"People and animals appreciate our constant efforts to place great value on proven raw material origins, the avoidance of artificial additives and sustainable additional benefits in the manufacture of our diverse products, in addition to a distinctive taste."
Dr.Clauder's Managing Director Malte Hübers on the results of the studies
Customers also notice that no compromises are made when it comes to quality, as this plays an important role in the image of a company or brand, alongside the price-performance ratio. For this very reason, customers rate Dr.Clauder's as "Germany's best" in the pet food sector.* Quality is in vogue.
It is no coincidence that Dr.Clauder's is the award winner and Germany's Best Pet Food Brand* in the opinion of customers: Our products and what they stand for provide good reasons - click on the symbols to find out more:
THIS IS WHAT DISTINGUISHES OUR BRAND AND PRODUCTS:
1. Large assortment for individual feeding
Customers also notice that no compromises are made when it comes to quality, as this plays an important role in the image of a company or brand, alongside the price-performance ratio. For this very reason, customers rate Dr.Clauder's as "Germany's best" in the pet food sector.* Quality is in vogue.
2. Own production in Germany
Dr.Clauder's products are manufactured in-house. The in-house team from the research and development department ensures that they are always compiled and processed according to the latest scientific findings. This means that food of the highest quality is offered: Made in Germany. This is sustainable and creates trust.
3. Every product with added value
In order to meet the individual needs of our four-legged friends, each of the approximately 500 products in the Dr.Clauder's range has an individual additional benefit: from strengthening the joints to supporting the gastrointestinal tract or the coat. This way, you do something good for your animal with every meal.
4. Proven raw material origin
The origin of the ingredients is important to the brand - the quality level of the products is therefore accompanied by a high level of traceability of the raw materials. In addition, Dr.Clauder always gets certified according to the strict IFS Food standard - because the welfare of the animals is in our hands.
5. No artificial additives
We only use high-quality ingredients for our production and avoid unnecessary, artificial additives, just like our suppliers. We rely on a 100% transparent declaration. "What it says on the label is what's in it" is our motto here - out of consideration for the sensitive stomachs of our four-legged friends.
6. For the love of animals
The coexistence between humans and animals is characterized by empathy and responsibility, which is why we feel extremely committed to the welfare of animals and live this throughout the entire company. Love for animals is the motivation behind the development of our products.
As a pet owner, you can trust our products and services. Because trust is the key to a strong partnership between people and animals, customers and companies. Our motto "Animal nutrition with responsibility" is not just an active promise to our customers - we at Dr.Clauder's live it because it symbolizes everything we believe in and what we stand for. The results of the Preis Sieger-2022 and Deutschlands Beste 2022 studies confirm that we are on the right track.*
BACKGROUND INFORMATION ON THE STUDIES
The annual studies “Prize Winners” and “Germany’s Best” are based on the two-stage social listening method. In the first step, the Institute for Management and Economic Research analyses websites, social media channels or news sites to find out which brands or companies are being talked about “how”.
Source base “Prize Winner 2022”: 19,000 companies and brands were examined. Around 11 million mentions were identified and recorded in a database within the study period from July 1, 2021 to June 30, 2022.
Source base “Germany’s Best 2022”: Around 58 million mentions of around 20,000 companies and brands were identified and assigned during the study period between April 2021 and April 2022.
The second step, known as processing, analyses the collected data according to the specifications of the respective object of investigation. For the categories of price-performance ratio and brand image, a three-stage evaluation is carried out based on the following key questions:
- Which brand is mentioned?
- How is the topic of “value for money” or the brand discussed?
- What is the tone of the text fragment?
The mentions are evaluated using a sentiment analysis and assigned to the categories positive, neutral or negative. A conversion key then converts the results into comparable point values. Dr.Clauder's achieved 100 points in each of the current studies, setting the standard for the pet food manufacturing industry.
